… driven by the item level tagging of drugs and the growing appeal of smart packaging. Despite the reluctance of drug manufactuers to incorporate RFID in their packaging operations , Peter Harrop, chairman of the consultancy IDTechEX, has told In-Pharma Technologist.com that he believes the benefits in patience compliane, fighting counterfeits and managing the supply chain will quickly prevail over the technology’costs. There is obviously huge optential as there are 10bn to 30bn yearly of prescription drugs worldwide.