a child-sized version of the popular Dutch round breakfast toast. This new can is supplied to retailers across the Netherlands as a promotional pack, containing two rolls of the product, but did not cost more to produce. It comes in a two-ply paperboard can, lined with aluminium foil, is lithographically printed in five-colors and can be easily re-closed with a plastic cap. To draw the interest of children, Bolletje employs the help of Muissie the mouse, who has had an adventure while searching for the most delicious rusk. Each rusk offers a chance for the consumer to see whether Muissie the mouse has been able to nibble on it first. Only adults know that the holes are intentionally created to allow the consumer to easily remove the product from the package. The new package is made at Sonoco's plant in Liévin, France.