U.S. demand for high-visibility packaging, including clamshells and blister packs, is expected to increase 5.1 percent annually to $8.5 billion in 2010. That represents almost 32 billion units, creating a market for 900 million pounds of plastic resins. Retailers favor blister packs, clamshells and other high visibility containers for their theft and tamper deterrence and ability to effectively showcase products. The best opportunities are anticipated for carded blister packs and clamshells, which together accounted for 58 percent of high-visibility packaging in 2005. Clamshell demand is bolstered by strong gains in food markets such as fresh produce and prepared foods. Windowed packaging demand will increase at a below-average pace as a result of slow growth for windowed cartons in baked goods, a major application. Skin packaging will register the slowest growth based on declining demand for carded skin packs as a result of higher production costs and the shift to offshore production in key applications like hardware. Food will account for half of the high visibility packaging market based on extensive use in such applications as baked goods, prepared foods and fresh produce. The fastest growth for high-visibility packaging will be seen in pharmaceutical and medical product markets. These and other trends are presented in High Visibility Packaging, a new study from The Freedonia Group, Inc.

(Etats-Unis, Packaging World, 02/2007)