To follow the development of new bulk (water-based lipstick that guarantee long term performance) manufacturers are developing new watertight mechanisms. They also increase solutions to differentiate cases that pass by accessories.
Texte Alternatif Accessories make the difference The differentiation is a characteristic to impose itself on the selective market of lipsticks. To differentiate the selective products, Rexam offers many decorative techniques, different from the metallization, to enhance the cases. Rexam Simandre, located in France, has developed the surface treatment Opalis for Dior Addict High Shine. Through this process of metallization, the surface of the case alternates between brilliance, transparency and multiple reflections of colours. With the rise of accessories, the plant has developed last year an automatic machine for the lipstick Givenchy Rouge Interdit. "This machine can perform seven consecutive operations. In terms of mechanisms, the plant offers conventional systems.
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The production of selected cases consolidated on a single site in Italy
With the acquisition of a portion of Risdon (bought in 2005) and Cresstale, two companies specialized in the mechanisms of lipsticks, PRC beauty has the widest range of the market" said Gerald Martines, chief executive. For a better quality of the offer, the company removed some models of the market to consolidate the position of the others. The company has maintained two of the four models Slim line (8 to 9 mm). For the luxury market, RPC-beauty proposes the TrimGlide (10 mm), which positions itself as a derivative of Slim. This repositioning towards a simplified range has enabled the company to transfer the entire production on the same site of Mozzate (Italy) rather than the one in England. "In 2007, production mechanisms lipsticks amounted to 20 million units. A volume which should remain stable or increase slightly in 2008 "provides G. Martines adding that nearly 2.5 million euros have been invested between 2006 and 2007 to consolidate the machines.

Texte Alternatif A “two in one” case to mix lipstick and lipgloss Oekametall, represented in France by Sofadis, developed a double case with a compartment for lipstick, another for lipgloss. This solution uses the patented pen mechanism of the company. The total length of the combination does not exceed the 12 cm. This case consists of a PET small bottle and ring, a PP hood and an ABS body. Oekametall has also developed a new case to hold the lipstick Lumene. The case was designed to be 100% waterproof so that the bulk does not dry up. This case is distinguished by its curved shape and its bright metallic decoration.

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