Developed by architect William McDonough and chemist Michael Braungart, the Cradle to Cradle design framework provides an engaging vision and strategies for an organization to create a wholly positive footprint on the planet -- environmental, social and economic. MBDC rendered these principles into a rigorous and comprehensive certification process that evaluates products and materials for human health, environmental health and recyclability.
Announced with the support of Governor Arnold Schwarzenegger, the new Institute is intended to support the administration's Green Chemistry Initiative as outlined in the Green Chemistry Report (Dec 2008), which calls for the elimination of toxic substances from materials and manufacturing processes for all products sold in California. The Institute will audit and issue certifications for products submitted by assessing organizations which have worked with the manufacturers to assess their products against the program criteria. Cradle to Cradle Certification provides a means to achieve new levels of environmental and human health and safety for all products, and has already been applied to more than 300 products, representing over 100 companies across a range of industries.

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