but also beverage cans that change colour or can exude aromatic scents. Not yet available from retailers, but already to be seen and smelled as samples at the BRAU are the new aroma cans from Ball Packaging Europe which are currently still at the development stage. The first consumer tests carried out by Ball at the end of 2009 showed that consumers feel the scent aromas to be a fun, new element that enriches the enjoyable out-of-the-can experience with the addition of an exciting detail. (The picture illustrates digital printing for beverage cans)

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