Packaging is temporarily integrating an external function and a product to enable the use of the product. Innovation in the packaging of products is essential for European retailers, manufacturers and importers of packaged products and packaging suppliers to optimise sales and minimise the cost of the supply chain.
Sustainable development addresses the economic, environmental and social aspects of packaged products. The NVC-PEC one-day course provides the right innovation strategy for individual companies (both multinationals, but SME’s in particular) and gives you information on the most recent developments in European environmental and other relevant legislation. The upcoming ISO world standards on packaging and environment, expected to be published by January 2013, will be discussed as well. Practice and strategy are combined in the unique workshop-part of the course, including a realistic European product and market development business case simulation. Collaborating with other participants on this simulation is also an effective networking opportunity, allowing the participants to share their vision for packaging and find opportunities in the national and European market for packaged products.
Participants of the course also learn how the concepts of sustainable innovation in packaging can help them to identify potential cost savings and to increase sales.

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