Texte AlternatifThe Alcoa technology licensed by Anheuser-Busch for the Bud Light “Cool Twist” bottle is built on years of expertise in creating innovative packaging. Alcoa provided product support to the Anheuser-Busch Innovations team, from package design through the launch of the new bottle.

“We partnered with Alcoa to leverage their insights and skill to develop a package that combined both form and function, and we achieved that with the ‘Cool Twist’ bottle,” said Pat McGauley, vice president, Innovations, Anheuser-Busch. “Not only does the ‘Cool Twist’ bottle have a sleek, innovative design, but it feels colder”.

To view Bud Light’s ad for the new “Cool Twist” reclosable aluminum bottle

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