Labelexpo Americas has teamed up with some of the leading active and intelligent label industry suppliers to provide an insight into the future role labels and packaging will play across the retail supply chain. Exhibitor highlights include :

• Avery Dennison is featuring RFID technology and also presenting FiberTracker, an anti-counterfeiting labeling solution which features a paper facestock with unique fiber patterns that can be scanned at point of purchase to validate product authenticity.

Texte AlternatifThinfilm is exhibiting its NFC-enabled labels with temperature sensors designed to monitor perishable goods. Mobile devices with NFC capabilities can wirelessly detect the smart label’s signal and display alerts on the screen if a critical temperature threshold has been reached or exceeded. The intelligent labels also have a unique ID, so it’s possible to log the alert in a cloud-based application for further big data analysis.

• Blippar has display the possibilities of digital engagement through its mobile application that allows users to explore interactive advertising through augmented reality (AR) and image recognition. Brand logos or the universal 'Blipp' symbol can be designed into packaging for users to unlock all kinds of useful and fun content from a brand.

• Derprosa Film has promoted Bacterstop, anti-bacterial BOPP films for food contamination prevention applications.

• Smartrac has showed intelligent RFID solutions highlighting industrial and commercial applications, from real-time asset interaction, analytical trend data to component visibility and authentication, all the way to customer experience and customer retention.

Texte AlternatifT+Sun has exhibited its conductive ink solutions to make packages and objects communicate, engage consumers, manage inventory systems and provide brand authentication solutions. T+Sun is an organization created through the partnership of Sun Chemical and T+ink.

Tasha Ventimiglia, event director for Labelexpo Americas has said: “Active and intelligent labels and packaging are already an effective weapon in the battle against counterfeiting, but they are fast proving to be an immensely useful tool in engaging with consumers and generating brand loyalty. This is a massive growth area for our industry and market research released earlier this year by Freedonia predicts that active and intelligent packaging in the US is to rise 8% every year, reaching $3.5bn in 2017. With so many new and fast evolving technologies in the pipeline, developments over the next few years in this area will be very exciting and will revolutionize the look of our shopping aisles in the near future.”

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