Texte AlternatifCommenting on the two awards En Direct Des Éleveurs received, the World Dairy Innovation Award jury stated : “En Direct Des Éleveurs has a great brand concept - transparent, responsible and traceable - created and run by farmers. Ticks all the right boxes !”.

Ecolean® Air Aseptic 1000 ml not only provides a flexible and lightweight package for French consumers, with a unique QR code En Direct Des Éleveurs also makes it possible to trace which farm the milk has originated from. The high-quality milk from En Direct Des Éleveurs - rich in Omega-3 and free from palm oil and GMOs - is currently sold individually or in a multipack of six units, in over 260 supermarkets and hypermarkets throughout western France.

In 2016, En Direct Des Éleveurs’ milk in Ecolean® Air Aseptic was awarded the Innovation Award of Dairy Products at SIAL Paris – the world’s largest food innovation exhibition.

Texte AlternatifWith 14 dairy farms plus new producers continually joining the initiative, the French dairy producer En Direct Des Éleveurs delivers in a direct chain from the producer to the consumer. Along with this, it provides support to the local community and supplies a traceable and environmentally friendly dairy product to the consumer. The transparent, responsible and traceable way in which En Direct Des Éleveurs produces their milk is an excellent example of that innovation and local sustainability is the future.

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