Simplicity, a theme that has been concurrent amongst all of the Diamond Pentaward winners over the last eleven years is something that isn’t lacking in this year’s Best Of The Show, Diamond award winning design.

Texte AlternatifStarck Paris’ pedigree eludes to nothing less than beauty and finesse, both of which were stand out characteristics contributing to the judge’s unanimous decision to crown this year’s Diamond award to Perfumer y Diseño.
Starck Paris is the new perfume collection by designer Philippe Starck.The product is a collection of three perfumes, feminine, masculine and neutral. The concept was to create three distinct and independent designs that when together, both as bottles and in packaging, would interlink to form one sculpture. The fluid nature of the design creates a connectivity between the three fragrances, that is consistent throughout all aspects of the set.
This year, the Perfumes y Diseño design could be awarded no less than the Diamond Award at this year’s gala ceremony, hosted at the W Hotel in Barcelona, overlooking the Spanish Riviera.

Beverages Platinum
Texte AlternatifThis year’s competition saw the Sake, Kirinzan, designed by Ryuta Ishikawa awarded the 2017 Platinum Beverage Pentaward. The bold but beautiful Momiji gold maple leaf is a stand out feature that makes this bottle instantly distinguishable alongside other Sake brands. Noticeably, the embossed, frosted glass detail, along with the adorning gold leaf plating and string tied top on the exterior of the bottle are features of this design that are reflective and as equally as impressive as the high-grade, luxurious sake that is inside the bottle.

Texte AlternatifFood Platinum
The Peruvian chocolate makers, Candela have a brand ethos that states “Do it right, do what’s right”. Packaging design that embodied this ethos was a fundamental part of the design brief and is something that has been achieved with true beauty. The hand drawn illustrations show the physical hands of the producers hard at work whilst the diverse ranges of colour used represent the natural setting from which the chocolate originates. Both elements of the design aid in bridging the gap between the producer and consumer in a fun and colourful way.

Texte AlternatifBody Platinum
Changing consumer trends, this packaging design tackles an old age Japanese stigma around purchasing toilet paper head on. Interbrand Japan claim to have made toilet paper something to embrace by giving it attitude! This design takes the functional shape of a standard toilet roll pack and likens it to every Texte Alternatifday similar shaped objects by displaying the full-size image of every objects on the exterior of the packaging, in order to create the illusion that something other than a pack of toilet roll is being carried, such as a baby or a boom box.
The genius idea plays on the stigma surrounding personal hygiene in Japan and uses a quirky sense of humour to alleviate it.

Texte AlternatifOther Platinum
Light Bulbs The electrical supplier CS supplies over 5000 products to its domestic market, making it the largest supplier of electrical goods in Belarus. For this product range, the packaging designer, Angelina Pischikova used a tale that supposedly inspired Thomas Eddison to create the first light bulb as the basis of her design. The tale goes, that Edison observed fire flies creating light and wanted to recreate this by his own means.

Luxury Platinum
Texte AlternatifItalicus is the critically acclaimed “Drink Of Kings” in Italy. Made from authentic Italian Bergamot and a carefully crafted selection of Italian botanicals, the Italian drink is traditionally served with equal amounts of prosecco over ice. The team tasked with creating the packaging design for this product were Stranger & Stranger who have offices based in London, New York and San Francisco. Everything about the design of this bottle is quintessentially Italian. The typography used evokes notions of traditional Italia whilst the tones of blue suggest a hint of Mediterranean origin. There is a luxurious feel to the product that is translated through its gold plated cap in a subtle but effective way and the weight of the bottle equates to a rare sense of dominance. Registration for the 2018 Pentawards will be open in Enrolment in the 12th Pentawards will be open from 5 February to 23 March 2017.

Each year the Pentawards honour the best packaging designs from around the world. The packaging designs are grouped into 5 major markets (Beverages - Food - Body Products - All other markets - Luxury Market) and no less than 55 sub categories so that each competing design is judged fairly alongside similar creations.

5 prize levels are attributed: one and only one Diamond Pentawards (Best of the Show) rewards the creation with the most votes across all categories. 5 platinum Pentawards go to the best entry of each of the five major markets. In the 55 categories a maximum of one Gold, two Silver and two Bronze Pentawrads can be attributed. Each year the awards ceremony takes place in a different city where designers and brand managers gather from around the world.

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