“We remain committed to strengthening the sustainability of all aspects of the packaging value chain and supporting EU efforts towards a Circular Economy,” commented Hans Van Bochove, Coca-Cola, and EUROPEN Chairman. “Harmonising and strengthening our waste management systems across Europe, in line with what has just been agreed by the EU in the WFD and PPWD, is rightly indicated as a key priority. We are pleased to see Extended Producer Responsibility (EPR) recognised as playing a key part in strengthening packaging waste management in Europe, which EUROPEN has supported from the outset.”

“EU minimum requirements for EPR will increase accountability for all private and public stakeholders”, Hans van Bochove continues. “If implemented well, EPR and modulated EPR fees play an important role in creating incentives for producers’ packaging design choices and boost innovation in the packaging supply chain.”

“The end-of-life phase of packaging is intrinsically connected with the functionality of the different packaging materials, as part of a packaged product. A life-cycle and evidence-based approach is well captured in the Strategy and will remain fundamental in its ensuing actions.” said Virginia Janssens, Managing Director of EUROPEN. “We will further contribute with holistic and harmonised solutions and to help avoid unintended consequences on, e.g. packaging materials, products, regulatory frameworks, value chain actors including consumers, food safety and consumer health, food waste and the Internal Market”.

Another key factor to reach the ambitious objectives set by the Plastics Strategy is increasing education and further awareness-raising campaigns among consumers. “The Strategy rightly recognises the required multi-stakeholder effort to further promote correct disposal behaviours to reduce littering,” continued Virginia Janssens.

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