Most retailers and fast-moving consumer goods (FMCG) manufacturers tell that today, growth is hard to find. Landscape shifts and changing consumer habits are making it harder for brands to succeed. They face an increasingly busy and competitive market where innovations have to work harder to break through and remain competitive.

In this report Nielsen have leveraged success stories from the European market to bring these learnings to life. Today, most FMCG manufacturers face the challenge to innovate faster, and cheaper. Nielsen surveyed a large number of manufacturers and 60% of them said they feel MUCH more pressure to launch more quickly, while 24% said they feel a little more pressure. Only 1% said they feel less pressure.

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