Unilever’s membership will see its UK business introduce ORPL’s recycling labels across many of its brands in the UK during 2018, helping households correctly recycle more packaging material, more often. The latest move aligns with the company’s broader commitment to ensure 100% of its plastic packaging is fully reusable, recyclable or compostable by 2025.

More and more brands are turning to OPRL to engage their customers in recycling packaging, said the management. With a new member joining every three days in 2018, consumers will be seeing the label on packaging from small start- ups to major global brands. Unilever’s decision to join brings a major leap in the number of household brands using the on-pack recycling label.

The OPRL label has three categories which tell consumers how likely it is that their local authority will accept specific packaging materials for recycling :

Texte Alternatif• Widely Recycled (75% or more of UK local authorities collect that type of packaging).
• Check Locally (between 20% and 75% of UK local authorities collect that type of packaging).
• Not Yet Recycled (fewer than 20% of UK local authorities collect that type of packaging).

OPRL is sponsoring the Design Team of the Year Award at the 2018 UK Packaging Awards, re-focusing the brief to ensure sustainability and consumer engagement in recycling are at the heart of the criteria.

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