Carlsberg announced a series of ground-breaking innovations including its new Snap Pack, which is set to reduce plastic waste globally by more than 1200 tonnes a year - the equivalent to 60 million plastic bags.Texte Alternatif

The Snap Pack replaces the plastic wrapping used around Carlsberg’s six packs with a pioneering technology that glues its cans together. A world first for the beer industry, it will reduce the amount of plastic used in traditional multi-packs by up to 76%.

The Carlsberg’s sustainable packaging solutions also include :
• A switch to Cradle-to-Cradle CertifiedTM silver inks on its bottle labels to improve recyclability.
• A new coating on refillable glass bottles to extend their lifespan and therefore their environmental footprint.
• New caps which remove oxygen to make the beer taste fresher for longer.

The innovations represent the first of a series of consumer-facing manifestations of Carlsberg Group’s sustainability programme, Together Towards ZERO, which includes ambitions of a ZERO carbon footprint and ZERO water waste. They will first be applied on the flagship Carlsberg brand to drive constant reappraisal and refinement.

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