The French company B2B Cosmetics will contribute a unique personalization system, marketed under the name Emuage technology. BASF will bring in expertise in personal care solutions.

Individualization of personal care products is a global key trend. To meet this growing need, a combination of interdisciplinary know-how is required.

Together, BASF and B2B Cosmetics will build upon their respective expertise to offer this inventive technology to the market.

Texte AlternatifThe Emuage technology allows users to create their own individualized personal care products by simply choosing capsules, placing them into the machine and receiving the final product – for example for hair, sun or skin care.

B2B Cosmetics and BASF aim to introduce the technology to the market in 2019 in a phased approach around the world.

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