The partnership seeks to promote business relationships, opportunities and knowledge sharing between the two entities, while raising the profile of its members internationally.

Both ICMAD and BCB have created Partnership Committees to develop initiatives in line with the agreement’s objectives. Future projects include networking events, joint research projects, data sharing, market surveys and corporate social responsibility actions.

Besides members of the two entities, French association Cosmetic Valley, the Italian Trade Agency and over 150 industry professionals were present at the signing.

“Europe and North America account for two thirds of the global beauty market. This partnership makes sense on every level. I am excited about the many opportunities it will open up for the Beauty Cluster and ICMAD, as we work together to promote a sustainable, competitive and responsible cosmetic industry” said US association.

All rights reserved except agreement written by Emballage Digest or mention of the magazine