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The expansion is supported by data that places Asia as the region with the strongest growth in demand for cosmetics in 2019, according to a L’OrĂ©al report. Being a unique market in which brands are known for their products’ quality, sophistication and technology, Japan is an auspicious investment destination for Quadpack.

Texte Alternatif“Having a physical office is a key step in our strategy to offer ‘in the region for the region’ solutions, especially in a country that values personal contacts in business,” says Tim Eaves, CEO and co-founder of Quadpack (picture).
The new office is led by Thomas Kuerner, a skilled executive with more than 25 years’ experience in the country and an extensive network within the cosmetics industry.

Some of Quadpack’s innovations have already raised interest in Japan. “We are very excited to introduce our exclusive bi-injection blow moulding technology and sustainable solutions in packaging like Quadpack’s proprietary wood range and Sulapac¼, a biodegradable, microplastics-free material,” says Quadpack’s Japan Country Manager Thomas Kuerner.

After reaching excellent results in 2019, with double-digit growth both organic and by acquisitions, Quadpack is optimistic about 2020, despite the challenges that the COVID-19 crisis has posed to all markets. The new office opening is good news after these difficult months, as it opens new possibilities of expansion and recovery.

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