Texte Alternatif“As making our labels and sleeves more circular is one of our main goals for the next years, we are proud to be the first ones in the industry to offer a circular solution for stretch sleeves. In addition to re-using and recycling the PET bottles, our beverage customers can now fully recycle their decoration on the bottles into new stretch sleeves – with our revolutionary EcoStretch solution,” says Reinhard Streit, Vice President and Managing Director CCL Food & Beverage.

CCL Label is pioneering a new technology that enables the post-consumer de-inking of the printed sleeves. The sleeves are removed from the PET bottle after the bottles have been returned to the bottler. The sleeves are then shipped to the CCL Voelkermarkt site, where – after the de-inking and cleaning – the sleeves are molten and shaped into pellets, which feed back into the manufacturing process, thus creating a new sleeve in a closed loop. “There's a world of opportunity to rethink and redesign the way we make products. The new investment is part of CCL Label’s long-term plan to support Design for Recycling with their labels and to contribute to a more circular economy. With more and more deposit schemes being introduced to increase the recycling rates, we expect the returnable bottle systems to expand,” explains Streit.

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