A successful second edition for WeCosmoprof event

The second edition of WeCosmoprof, the digital event of the international network Cosmoprof Worldwide Bologna, gathered over 40,000 operators and more than 500 companies who presented their products on the Cosmoprof My Match, WeCosmoprof x Alibaba.com, WeCosmoprof x BORN, and WeCosmoprof x Needl platforms, taking advantage of the services specifically made available by the organizers to meet the needs of individual sectors.

Thanks to the platform’s modular structure, WeCosmoprof has guaranteed tools suitable for every sector and distribution channel. Therefore, the « exhibiting » companies could diversify their communication according to the buyers registered in the four virtual pavilions. The in-depth sessions scheduled for the event’s duration were top-rated, with over 5,000 users interested in the webinars.

The CosmoTalks – The Virtual Series sessions involved more than 100 speakers. Cosmo Virtual Stage brought together trade associations, experts, and cult personalities for the professional channel, united in proposing new solutions for owners and operators of beauty centers and hairdressing salons. The platform hosted live demonstrations of massages and treatments aimed at customers’ psychophysical well-being, insights dedicated to the new communication frontiers, social media opportunities, particularly by TikTok, and a focus on the theme of diversity and inclusivity. There was no lack of updates on the economic situation, with market data for the hair sector and the exposure of the measures needed today to protect the profession.

« This edition of WeCosmoprof has given us very satisfying results, underlines Enrico Zannini, General Manager of BolognaFiere Cosmoprof. Now, we need to look ahead and continue to work to facilitate the recovery. The digital event is complementary to the actual fair experience, but it cannot be the only solution. No platform can replace the value of human relationships and the possibility of testing a new product, a texture, or a fragrance. Our goal is to keep producers, retailers, and buyers in contact in this delicate historical phase, then return to Bologna, in our exhibition center, and strengthen the foundations for a new rebirth for our industry. »

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