Artist Théo Lopez created the colourful geometric art world. The door to this world can be opened by scanning the label with the exclusively developed app.

Together with the dedicated VR goggles it enables full immersion into the futuristic artwork. Travel through different layers of dimensions and experience the artistic process to discover the secrets behind Lopez’ creations.

The provided labels were printed at CCL Meerane, Germany using gravure technology. The vivid colours of the stairway and portal arouse curiosity, the typical tactile feel of the lettering completes the futuristic appearance.

Heineken Entreprise has worked with CCL for many years relying on the high-quality and superior performance both for promotions as well as the standard Desperados and Heineken brand decorations.

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