According to our survey, 69 percent would rather choose a product for which they can call up useful additional information with their smartphone," says Alexander Baumgartner, CEO of Constantia Flexibles: "Our answer is 'Constantia Interactive'. As soon as the smartphone camera detects the innovative product packaging, additional information about ingredients, instructions for use or interactive marketing campaigns appear."

Be it a chocolate bar, pet food or a yogurt: the packaging of these products could soon be enriched with digital information perceptible by consumers via smartphone.

With that in mind, the company has developed the innovative platform "Constantia Interactive". Strategic technology partner is Wikitude, the world's leading independent AR technology provider. Photo Thanks to the AR software from Salzburg, smartphones can easily recognize a variety of shapes and packaging. The aim of the partnership is to jointly expand the "Interactive Packaging" market. 
Conscious buyers want to know more: What is really in the product? What else can I use it for? There is usually not enough space for extra information on a drink or medication package.

Exactly because packaging comes in different shapes and sizes, it’s important to have a reliable mobile app that can recognize them all. Augmented reality apps based on Wikitude can do that whether the user has an Android, iOS or Windows device.

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