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This solution is ideal for manufacturers and brand owners to prepare for the upcoming EU directive, which will come into force in 2024 and obliges them to provide products with detailed proof of sustainability. In addition, the Digital Product Passport from Kurz offers a platform for a variety of attractive digital customer services directly on the product.

The Digital Product Passport can be equipped with various additional functions to match the requirements of the respective customer. On the one hand, it is easily possible to integrate anti-counterfeit security features with proven Trustconcept® technology from Kurz, and at the same time use the Product Passport as a certificate of authenticity. Furthermore, brand owners benefit from the opportunity to enrich the Passport with digital marketing content and thus improve customer loyalty. Last but not least, the Product Passport also offers added value for consumers, as additional customer service content such as an online guarantee can be integrated here.

Kurz and Scribos will also be presenting further highlights at Fachpack, including the innovative security solution for reliable counterfeit protection, ValiGate® from Scribos. Double encryption including a unique security pattern with an intelligent structure gives each QR code a copy-protected identity. ValiGate® also bridges the gap between physical and digital product protection, as the authenticity of the product can be easily verified with a smartphone. With this solution, too, detailed information about the product or brand can be included. ValiGate® can thus be individually adapted to the requirements of manufacturers and brand owners.

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