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Silgan’s Pirouette™ technology changes the way that fragrance pumps connect to glass bottles. With Pirouette, consumers can simply unscrew the pump from the bottle, providing them an easy way to either refill the bottle with their favorite scent or recycle the glass.

“We are extremely proud to have pioneered screw pump technology for fragrance pumps,” said Sandy Gregory, director of fragrance marketing for Silgan Dispensing. “While it sounds simple, developing and standardizing a removable fragrance pump took a significant amount of design expertise and partnership across the supply chain to bring Pirouette to market.”

Following the tremendous success of Melodie Pirouette® and XD 11® Pirouette™ with major brand owners in the prestige segment, the company is applying its expertise to help lifestyle fragrance brands bring more sustainable solutions to their consumers. Aspire Pirouette is specifically designed for that segment.

The Aspire® fragrance pump helps drive deeper lifestyle brand engagement by delivering a more premium look and feel. It features a low-profile design with modern aesthetics, including smooth actuation and a fine, consistent atomization that leaves value-seeking consumers feeling pampered.

“Our Melodie and XD 11 pumps with our Pirouette technology are the prestige segment leaders in removable fragrance pumps. The response from brand owners has been incredible. Because of that success, we see the potential to bring this sustainable solution to the lifestyle market with Aspire Pirouette,” added Gregory.

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