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Eludril® mouthwashes thus are among the first oral hygiene products in Europe to benefit from this type of packaging. This achievement is the result of a prospecting process conducted with ten different suppliers of recyclable PET in order to find the solution meeting the requirements of Pierre Fabre in terms of machinability, safety for the consumer, aesthetics and regulatory compliance. In addition to the use of recycled plastic, the new packaging is also lighter than its old packaging, which reduces the consumption of raw materials. Thanks to this innovation, more than one ton of plastic will be saved each year.

This initiative reflects the shared commitment of the two companies to sustainable development, a fundamental pillar for both Bormioli Pharma, which has committed to manufacture 50% of its products from materials with low environmental impact by 2025, and for Pierre Fabre, who has pledged as part of his Green Mission that 50% of his dermo-cosmetic and oral hygiene portfolio will be eco-social-designed by 2023.

Pierre Fabre has also chosen sustainable packaging designed and manufactured by Bormioli Pharma for its dermo-cosmetic brands Eau Thermale Avène, Ducray, René Furterer, Klorane and A-Derma. A majority of Bormioli Pharma's packaging used by Pierre Fabre is manufactured in the Saint-Sulpice (Tarn) factory, less than 50 kilometres away from Pierre Fabre's main dermo-cosmetic production factory. This short circuit reduces CO2 emissions and road pollution caused by the transport of packaging.

To evaluate the environmental and societal impact of dermo-cosmetic and family health products, and to communicate transparently on this impact to consumers, Pierre Fabre launched the Green Impact Index in June 2021, a tool based on the evaluation of 20 criteria. Among the criteria used to assess the environmental impact is the eco-design of the packaging, which is based on seven variables such as recyclability and the integration of recycled materials in its composition. Thanks to the technologies and tools it develops in these two areas, Bormioli Pharma is making a concrete way to the continuous improvement of the Pierre Fabre Green Impact Index.

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