Crown signs renewable energy deal in Europe

Crown has entered a 15-year Virtual Power Purchase Agreement (VPPA) with Enel Green Power España (EGPE), Endesa’s renewable energy subsidiary, securing renewable electricity from a new PV project built in Badajoz, Spain. This deal will cover all of Crown’s current operational footprint in European countries that are part of the Alliance of Issuing Bodies (AIB), which manages the European Energy Certificate System, allowing the Company to advance in its Twentyby30™ sustainability program.

This agreement is Crown’s first VPPA in Europe and demonstrates the Company’s commitment to reduce greenhouse gas emissions and to act locally. The project is expected to produce an annual output of 285,100 Megawatt hours (MWh), of which Crown is contracted for around 70%—saving the CO₂ emissions equivalent of nearly 40,000 homes’ electricity use for one year. Scheduled to start operation in October 2025, the renewable energy supply from the PV power plant follows Crown’s earlier renewable energy project designed to address decarbonization and sustainability goals.
In 2020, Crown became the first metal packaging manufacturer to activate renewable electricity in 100% of its U.S. and Canadian beverage can plants when it executed a VPPA in Texas. Sourcing wind power, the project was estimated to prevent over 310,000 metric tons of carbon emissions each year—equal to taking at least 67,000 passenger vehicles off the road for one year.

Renewable energy is a key target in Crown’s sustainability strategy. Once operational, the PV project VPPA will directly contribute to the Science Based Targets initiative (SBTi)-approved goal of Crown’s Twentyby30™ program to achieve 75% renewable energy by 2030 and 100% by 2040.